TYR Promotional Video
Creative Director: Valentina Gil Duque, June Kim, Gage Bowman
Project Manager: Dasom Choi
Storyboard: Hanqi Wang, Wenxin Yan
Sound Design: June Kim
3D Design: Gage Bowman,Hanqi Wang, June Kim,
Jieru Tang. Joseph Sandefur, Valentina Gil Duque,
Vinh Bui, Wenxin Yan
Compositing: Valentina Gil Duque, June Kim, Gage Bowman
Software: Cinema 4D, Redshift, After Effects,AbletonLive
As the creative director for this project, I led the direction for 3D, sound, and part of the compositing team in a promotional video created in collaboration with the SCAD Industrial Design Department. The video was for an electric off-road car, targeting Gen-Z consumers seven years in the future, with established careers and lifestyles.
The project involved three design teams: the Promo team (which I directed), the Interface team (responsible for designing the car's screen UI/UX), and the Branding team (focused on creating the logo and posters). Working closely with the executive director, I assigned scenes to our team members based on the storyboard and ensured that all style frames appeared cohesive throughout the video.
2025 Red Dot Awards
2025 Communication Arts Winner
Story Board
Sound
Sound Design:
Car engine sounds were utilized to trigger transitions between different environments, enhancing the immersive experience and reinforcing the dynamic feel of the promo video.
SCAD TYR reveal event show
Style frames and scenes that I've mainly worked on.
Styleframes
Sound
Sound Design:
Car engine sounds were utilized to trigger transitions between different environments, enhancing the immersive experience and reinforcing the dynamic feel of the promo video.
Compositing
Our team aimed to match the timing of the visuals with the beat of the music. Special effects such as motion blur, frame-in-frame, and time remapping were applied to enhance the visual impact. Additionally, color correction was performed to achieve the desired look and cohesiveness.
