Discovery Channel Rebrand
Software : Cinema 4D, Octane, After Effects, Ableton Live
Design, Motion, Sound Design: June Kim
Feb, 2024
For this project, I developed a brand package for the Discovery Channel, aiming to inspire curiosity and ignite a passion for exploring the world. Taking inspiration from the spherical shape of the Discovery Channel logo, I used this visual motif throughout my design.
Charleston, SC | May 10, 2024
I was honored to have my Discovery Channel Rebrand project selected for the SCADX BEEPLE student showcase. It was an incredible experience to see my artwork displayed in such a huge . This opportunity inspired me to further explore projection mapping and its creative possibilities.
2024 SCAD X BEEPLE STUDIO
Harmony
We aim to maintain harmony across its diverse range of content.
Adventure
We celebrate the spirit of adventure, delivering exhilarating and immersive storytelling that transports audiences to the farthest reaches of the globe and beyond.
Exploration
Discovery Channel is dedicated to igniting curiosity and inspiring viewers to explore the wonders of our world, both known and unknown.
Education
Our content serves as a platform for learning, providing insights into science, history, and culture, empowering viewers to broaden their understanding of the world around them.
"SPEED WEEK"
Drawing inspiration from the naming conventions of other Discovery events like "SHARK WEEK," I aimed to make a dynamic week that delves into the mechanical marvels of the modern world. The iconic symbol for SPEED WEEK merges the letter "D" with a tire, embodying the theme of speed and machinery. I incorporated mechanical assets and textures throughout the design to align with the theme, while still adhering to the sphere motif central to the Discovery Channel’s visual identity.
