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Client: Tacobell
Studio: Scholar
Role: Designer, Animator
Tools: C4D, aftereffects
Year: 2025
This campaign spot for Taco Bell brought a playful, nostalgic Y2K energy to the brand’s promotion. The final spot combined stylized 3D typography with a surreal set design and bold lighting to create a fun, dreamlike vibe. The vibrant color palette and playful pacing helped bring out the energetic, youth-driven tone of the campaign. I was responsible for creating the 3D lettering in and refining its look with lighting, materials, and camera animation.


The 2D designer created the text design in Photoshop,
which our task were to recreate it in Cinema 4D to maintain consistency with the original visual style.

Original 2D Design
Recreated in C4d


Motion Test
Final


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